Georgina

Kermit the Frog and Pepe the King Prawn are the stars of Cravendale’s new TV ad, which will officially debut tonight in Coronation Street at 20.45.

The commercial is part of a major campaign in partnership with Disney to promote the release of The Muppets movie, which also includes a great on-pack giveaway of 250,000 Kermit the Frog rucksacks and in-store activity with major UK retailers - keep your eyes peeled in the milk aisle!

And even better news:

if you can’t wait until tonight, there’s an exclusive online preview on Youtube, Facebook and on www.themilkmatters.com

Enjoy!

[Published on 6th Feb, Carat Blog]

The one about social media

A couple of interesting updates…

Google search plus your world

Google started rolling out the latest update to its search engine, Search plus Your World, a combination of features that integrate normal search results with Google+ and Picasa.

There will be two different views of Google results, personal and public content and you can switch these on or off as you wish. The new changes mean personal content will appear in searches by default from Google+ for signed in users so our results will be heavily influenced by our G+ network, if it’s big enough. Personalised search results bring social discovery to the biggest search engine and a lot of potential if Google keep integrating with their other services like Docs or Gmail. On the other hand we could argue that ‘your world’ is mostly limited Google’s own social network, but I’ll leave that to others.

iProspect have written an interesting piece on it too, definitely recommend it.

Facebook brings News Feed placements

Facebook announced last week the launch of Featured Stories or ads in the News Feed, the sacred area. Users in the UK will begin seeing one paid for amplification of their friends’ interactions per day, only if a person is connected to a Page or person. The move will allow brands to highlight stories that people may miss because of News Feed ‘noise’ and will be treated in the same way as other stories in the News Feed. Facebook might have tapped into a significant new revenue stream by deeply meshing the ‘social graph’ with paid media and directly competing with Google in online display.

Facebook launches Timeline apps

Facebook announced the launch of 60 new lifestyle apps that will become integrated with Timelines. The new apps are based on actions and activities beyond the ‘Like’, tapping into more personal interests so users can now share whatever they’re doing (shopping on eBay, travelling with TripAdvisor) with their friends. The platform is now open to all developers which mean the number of apps available beyond these initial 60 will increase pretty soon.